Tired of Wasting Money on Marketing That Doesn’t Work? We’ll Help You Get Real Results.
We help businesses get more customers with a smart marketing and sales system. From targeted ads to AI-driven follow-ups and CRM integration, we handle everything—so you can focus on running your business while we bring in the clients.
Marketing Based on Results
No more wasted budgets—every strategy we use is designed to bring paying customers, not just website visits or social media likes.
Strategies for YOUR Business
Your business is unique, and so is your market. We create marketing plans that fit your specific industry, audience, and goals.
Clear, Transparent Reporting
We keep things simple. You'll always know where your money is going and what results you're getting, without the complicated marketing jargon.
ABOUT OUR AGENCY
Marketing That Works for African Businesses
We take the guesswork out of marketing and focus on strategies that actually bring in customers. Our approach is simple, effective, and designed to help your business grow—without wasting time or money on things that don’t work.
We Build a Strong Online Foundation
A great business needs a strong digital presence. We create professional, high-converting websites that showcase your brand, build trust, and turn visitors into paying customers.
We Automate Marketing to Save You Time
Following up with leads and managing customer relationships shouldn’t take up your whole day. We set up automated marketing systems, including CRM and follow-up workflows, so you never miss an opportunity to turn a lead into a customer.
We Run Targeted Ads That Actually Work
We don’t believe in running ads just for the sake of it. We create highly targeted advertising campaigns that reach the right people—people who are actually interested in your products or services—so your budget is spent wisely.
We Help You Get More Reviews
Your online reputation can make or break your business. We help you get more positive reviews, handle negative feedback the right way, and turn happy customers into loyal brand advocates.
We Keep Everything Clear & Transparent
No more confusing reports or marketing jargon. You’ll always know where your money is going and what results you’re getting, so you can make informed decisions with confidence.
QUALITY & EFFICIENCY
Your Business Needs Growth, Not Guesswork
You’ve tried boosting posts on social media. You’ve hired people that promised the world. You’ve spent money on ads—only to see little to no return.
Marketing shouldn’t feel like throwing money into a black hole. If you're tired of strategies that don’t bring in customers or generate sales, you’re not alone.
At IgaBusiness, we specialize in marketing that actually works for African businesses. No guesswork. No confusing reports. Just clear, data-driven strategies that attract, convert, and retain customers—so you can grow your business with confidence.
OUR SERVICES
Everything You Need to Grow Your Business
Website Development
Your website is your online storefront. If it looks outdated or doesn’t make it easy for customers to contact you or buy, you’re losing business. We build modern, professional websites that don’t just look good—they work. Whether you need a new website or an upgrade, we’ll create a high-converting site that helps you turn visitors into paying customers.
Marketing Automation
Manually following up with every lead and customer is exhausting—and if you’re not doing it, you’re leaving money on the table. We set up automated systems that handle follow-ups, email sequences, customer reminders, and CRM (customer relationship management) so you can close more sales without doing all the heavy lifting.
Advertising Campaigns
Running ads without a solid strategy is like setting money on fire. We create and manage targeted advertising campaigns (Facebook, Google, and beyond) that reach the right audience—people who are actually interested in your product or service. Our goal? More leads, more sales, and a better return on your ad spend.
Reputation Management
People trust online reviews. If you don’t have enough good ones—or worse, you have too many bad ones—you’re losing customers before they even contact you. We help you collect more positive reviews, respond to negative feedback the right way, and build a strong online reputation that makes people trust your business.
Our Process: Simple, Clear, and Results-Driven
We don’t believe in complicated marketing plans or one-size-fits-all solutions. Our process is simple, strategic, and focused on getting real results for your business.
Strategy Session
Every successful marketing campaign starts with a strategy. We take the time to understand your business, your market, and your goals. Then, we create a step-by-step marketing plan tailored to your needs—so you know exactly what we’re doing and why.
Implementation
Once we have a plan, we get to work. Whether it’s building your website, setting up automated follow-ups, launching ads, or improving your online reputation—we handle everything for you. We ensure that every piece works together to bring in leads and drive sales.
Monitor & Optimize
Marketing isn’t “set it and forget it.” We continuously track your results, analyze what’s working, and make improvements to get even better performance. You’ll always know what’s happening with your marketing.
OUR CUSTOMERS
Happy Client Testimonials
"Working with Eric has been a true highlight of my professional career. Not only is he sharp and insightful with his instincts for managing paid campaigns across platforms, but he's precise and attentive to detail and the results of his campaigns speak for themselves."
- David Berry
"Eric is an expert in Digital Marketing. He was able to turn around performance for our campaigns that were seeing a dip. I would definitely recommend Eric's services!"
- Erin Corn
"As an early stage web platform focused on the growth of our community, Eric's work provided not only new users and improved conversion rates, but valuable insights as we worked to develop and refine our user growth strategy."
- Anna Ford
"Eric got our campaigns up and running in a couple of days and then made adjustments as needed. We doubled our sales in three months."
- Scott Wynn
OUR PHILOSOPHY
Empowering Your Business Through Digital Marketing
Most business owners think of marketing as an expense—something they have to do, but never really see results from. The truth is, marketing should be your biggest sales asset, bringing in new customers and helping your business grow.
Hey, I’m Eric Iradukunda. After spending over five years helping American companies grow through digital marketing, I realized that many African businesses face the same challenge: they invest in marketing, but don’t see real returns. I started this agency to change that.
My goal is simple: help businesses like yours attract the right customers, build trust, and grow—without wasting time or money on marketing that doesn’t work.
We focus on clear, effective marketing strategies that bring in leads, convert them into paying customers, and keep them coming back—so you can focus on running your business with confidence.
Eric Iradukunda
CEO & Founder
FAQ
Got Questions? We’ve Got Answers.
We know that investing in marketing is a big decision. Here are answers to the most common questions business owners like you ask before working with us.
1: How do I know this will work for my business?
Most marketing fails because it’s based on guesswork. We don’t do that. We take the time to understand your business, your market, and your customers before creating a strategy. Everything we do is designed to bring in real customers—not just clicks or likes.
2: I’ve tried marketing before, and it didn’t work. What makes this different?
Many businesses have been burned by "marketers" that overpromise and underdeliver. We don’t sell one-size-fits-all solutions. Instead, we focus on proven strategies tailored to your business, backed by data and continuous optimization.
3: Do I need a big budget to work with you?
No! We work with businesses of all sizes and customize strategies to fit your budget. Whether you’re just starting or looking to scale, we’ll help you get the most out of whatever you invest.
4: How long before I see results?
This depends on your business and the services we provide. For example:
Advertising campaigns often start generating leads within the first few weeks.
Reputation management can improve your online presence in a few months.
Marketing automation builds long-term efficiency and customer retention over time.
We focus on both short-term wins and long-term growth.
5: Why can’t I just boost posts on social media myself?
Boosting posts might get you more views, but it doesn’t guarantee real customers. Running ads effectively requires targeting the right people, optimizing for conversions, and tracking performance to make sure your money is well spent. That’s what we do.
6: What if I don’t have time to manage my marketing?
That’s exactly why we’re here! We handle everything—from building your website to running ads, automating follow-ups, and improving your online reputation—so you can focus on running your business.
7: My business relies on word-of-mouth. Do I still need marketing?
Word-of-mouth is great, but it’s not enough to scale. Most people check online before making a purchase—even if they heard about you from a friend. We help you turn interest into sales by making sure your business shows up where potential customers are looking.
8: What’s the first step to getting started?
Simple—book a free strategy session with us! We’ll take a look at your current marketing, identify opportunities, and show you exactly how we can help your business grow.
RECENT UPDATES
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We simplify modern marketing by bringing everything into a strategic system. Let us help you grow your business online.
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1 KN 78 St, Norrsken House
Kigali, Rwanda
+250794922821 (WhatsApp Only)
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