Turn international travellers into confirmed bookings.
Most travellers who visit a tour operator's website leave without asking a question. Many who do ask never book. We fix both, with one system built in Kigali for safari and gorilla trekking operators.
- A website travellers trust
- Google Ads that find the right travellers
- A booking desk that replies in seconds and follows up for you
02:47 in Kigali. The traveller gets an answer in seconds.
Why travellers visit your website but don't book.
You may have tried a new website, Google Ads, or both. Travellers still don't enquire, or they enquire and then go quiet. Here are the three reasons we see most often.
They don't trust you yet
A traveller about to send thousands of dollars to a company in another country checks you first. If your website looks like a template, your company name is different on TripAdvisor, your reviews are old, and there's no face or phone number, they leave quietly.
Your ads reach the wrong people
Broad Google Ads put you up against the biggest travel companies in the world. You pay for clicks from people who were never going to book with a local operator.
Enquiries go cold
Most enquiries arrive at night, Kigali time. By the time you reply with an itinerary, the traveller has written to three other operators. Sending one email and waiting loses most of them.
We fix all three together. Fixing just one rarely brings more bookings.
Two years of ads. No real enquiries. Then 23 in three months.
This ATTA-certified operator had spent nearly two years on Google Ads with another agency. Their website had never brought in a real enquiry. We rebuilt the website, the ads and the follow-up. This is what happened from June to August 2026.
Figures from the client's Google Ads account and IgaOS records. Luxury travellers usually book 6 to 12 months ahead, so more of these enquiries are still deciding.
Tourism businesses we've worked with
The Direct Booking Desk: one system, three parts.
1 · Trust: so travellers believe you
- A new website made to win the trust of international travellers
- Your story, your team and your guides, on the pages travellers actually see
- The same name, photos and contact details on Google, TripAdvisor, SafariBookings and social media
- A free destination guide that collects the emails of travellers who are still planning
- Review requests sent automatically after every trip
2 · Traffic: so the right travellers find you
- Google Ads for specific searches like "Rwanda gorilla trekking tour", not broad words the big brands own
- Tracking that counts real enquiries, not just clicks
- We manage and improve your ads every month
3 · The Booking Desk: so enquiries become bookings
- Instant replies on WhatsApp, your website chat and Instagram, day and night
- Travellers book a call with you straight into your calendar
- A proposal page with your itinerary, a short personal video and a deposit button
- Friendly follow-up messages for 14 days, so no enquiry is forgotten
- Messages before, during and after the trip for every booked guest
From a 2am enquiry to a paid deposit.
The system does the fast, repetitive work. You do what only a person can: one call, one proposal, one short video.
Instant reply
The traveller gets a warm, accurate answer in seconds, in their language, at any hour.
Understand the trip
It asks for dates, group size, budget and trip style, then tells you who is ready and who is still dreaming.
Planning call
Serious travellers book a 20 to 30-minute call with you. You get a short summary of each traveller before the call.
Proposal
A draft itinerary is prepared from your call notes. You check it, record a 1-minute video, and send it.
Follow-up
Helpful, personal messages for 14 days. If the traveller replies, the messages stop and you're alerted.
Deposit
They pay the deposit online, and pre-trip messages start automatically.
You'll always know if the enquiries are good.
Every Monday you get one WhatsApp message showing every enquiry, from first message to paid deposit. If enquiries drop, we fix it. If travellers stop replying after the proposal, you'll see exactly where, and we work on it together in a monthly group session with the other operators we work with.
- One WhatsApp report every Monday
- Every enquiry tracked to paid deposit
- A monthly group session to fix what's stuck
Example of the weekly scoreboard. Your numbers will be different.
10 qualified enquiries in your first 90 days. If not, we manage your ads for free until you get them.
We guarantee what we control: real enquiries from the right travellers. Bookings depend on both of us, so we track every step together on the weekly scoreboard.
A qualified enquiry is a completed itinerary request from your target markets, with destination, travel month and number of travellers. The 90 days start when your ads go live, after your new website is finished. Requires a Google Ads budget of at least US$1,000 a month, paid directly to Google, and replying to warm enquiries within the agreed time.
Is this right for you?
A good fit if you…
- Are a licensed tour operator in Rwanda, Uganda, Kenya or Tanzania
- Sell private, tailor-made trips, mid-range to luxury
- Can spend at least US$1,000 a month on Google Ads for 6 months
- Will take calls with travellers and reply to warm enquiries within a few hours
- Want more direct bookings and less dependence on agents and booking sites
Not the right fit if you…
- Mainly sell budget group tours or day trips
- Want more leads but don't want to change how you follow up
- Are looking for someone to manage your social media
- Need bookings this month. Luxury travellers plan months ahead.
I'm Eric. I know the traveller you're selling to.
I'm Rwandan. I lived in the United States for more than seven years. I studied at Dartmouth College, an Ivy League university, then spent years marketing for American companies, learning how American customers research, compare and decide before they spend.
When I came home to Kigali, I kept seeing excellent tour operators lose those same travellers. Not because of the trips, which are world-class, but because of websites that don't build trust and enquiries that go cold. That's why I focus on tourism.
I work with a small number of operators at a time and build every system myself. You won't be passed to a junior account manager.
Frequently asked questions
Other agencies have promised results before. Why is this different?
How much does it cost?
Do I need a new website?
How long before I get enquiries?
I already use Safari Portal, Wetu or my own itinerary tool. Do I have to switch?
Will the automatic replies say something wrong to a traveller?
Who owns the website and the traveller contacts?
What do you need from me?
Find out why travellers aren't booking.
Apply below. If it's a good fit, you'll book a free 30-minute call. I'll show you what I found on your website, your Google listing and your enquiry process, and what I would fix first. No obligation.
Apply for a free Booking AuditTakes about 2 minutes · I reply personally within one working day