Behind Every Growing Business Is a Guide

— We’re here to help great businesses like yours grow with clarity and confidence. With years of hands-on experience, and a belief in the power of smart systems, IgaBusiness exists to support your success — not just through tools, but through partnership.

Our Purpose

We started IgaBusiness to help African businesses unlock their full potential. We believe service-based businesses have the power to create jobs, transform communities, and build a better future. But to do that, they need systems — not just hustle.

Our Work

We partner with service-based businesses to create simple, powerful marketing systems. From financial firms to tour operators, we’ve helped businesses turn confusion into clarity — and leads into long-term clients.

Our Impact

When businesses grow, lives change. Our work helps create more stable jobs, stronger teams, and better services for communities. Growth isn't just about money — it's about making a difference.

Meet the Team Behind IgaBusiness

Eric Iradukunda founded IgaBusiness after working with global clients and closely observing the marketing challenges faced by businesses in Africa. With a background in digital strategy and a passion for entrepreneurship, Eric saw the need for clear, effective systems that could help service businesses grow without relying solely on luck or referrals.

When he returned to Rwanda from the U.S., Eric began training Patrick Ishimwe — a curious and driven learner with a hunger to master digital marketing. Patrick not only learned fast but also took the initiative to deepen his skills through online learning. Since then, he has become a core part of IgaBusiness as the Account Manager and Paid Ads Specialist. Patrick works closely with clients to plan, launch, and optimize campaigns that deliver real results.

Together, Eric and Patrick bring a powerful mix of strategy, execution, and local insight to every project. Their shared goal: to help service businesses build systems that drive sustainable growth.