Insights
What we learn building customer journeys.
Case studies, guides and tools from the systems we build for businesses in East Africa. Real numbers, no fluff.
Case Studies
42
itinerary requests, all from target markets
5
direct bookings, deposits paid
$6,260
spent on Google Ads
3 months
1 August to 31 October 2026
9 November 2026 · 8 min read
42 Enquiries, 5 Direct Bookings: Why We Built the Direct Booking Desk
Platforms and agents take 15% to 30% of every safari booking. Here's the system we built so operators can win bookings directly, and the results it produced in three months.
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